Start with the symptom
Understand who is affected, what is happening, and what the business expected instead.
ABOUT JUSTIN
I like the Salesforce problems most people avoid.I like the Salesforce problems others avoid.
I’m Justin Pena, a Salesforce Consultant and Business Analyst based in Houston. I help teams understand inherited Salesforce environments, fix what no longer works as expected, and leave documentation another administrator can use.
- Salesforce Certified Administrator
- Advanced Administrator
- Business Analyst
HOW I THINK
I do my best work in Salesforce systems with history.
Some consultants prefer clean implementations. I enjoy the environments where administrators change, business rules evolve, and old decisions are no longer documented. I trace the history, separate the real problem from the visible symptom, and make the next change safer than the last one.
Trace what is live
Review the actual automation, reports, data, access, dependencies, and business rules before changing anything.
Make the smallest safe change
Resolve the issue without introducing unnecessary complexity or rebuilding parts of the system that still work.
Verify and document
Confirm the live result, record what changed, and leave the next administrator with a clear maintenance path.
EXPERIENCE
Real Salesforce work for real operational problems.
My work has included reporting and dashboard repair, Flow troubleshooting, controlled data cleanup, user provisioning, access configuration, opportunity processes, target rollups, admin tools, training, and documentation.
Pipeline targets and rollup reporting
Traced target records, report filters, rollup behavior, workbook assumptions, and business exceptions before deploying and verifying a production correction.
View case studyCleanup reporting and controlled updates
Repaired broken reporting logic, built actionable exception dashboards, and used backup-ready update files for safe record subsets.
View case studyGuided Salesforce user provisioning
Built guided user-setup Flows with readiness checks, missing-data guardrails, already-linked-user protection, and repeatable admin documentation.
View case study
GOOD FIT
Where I tend to help most.
I am most useful when the Salesforce environment has history, internal ownership is stretched, documentation is thin, or the team needs a focused consultant who can investigate and move the work forward.
Overloaded Salesforce teams
Internal administrators and operations teams that need focused help clearing reporting, automation, data, access, or documentation backlogs.
Leaders who need reliable answers
Teams that need Salesforce numbers traced back to their source logic before making operational or pipeline decisions.
Organizations without full-time coverage
Companies that need experienced project-based or fractional Salesforce support without immediately adding another full-time administrator.
WORKING WITH ME
Direct communication. Inspectable work. No disappearing act.
You work directly with me from the first conversation through testing and documentation. I explain what I find in plain English, surface tradeoffs before making risky changes, and keep the work visible enough that your team is never guessing about what changed.
Direct access
The person discussing the problem with you is the same person inspecting and completing the Salesforce work.
Plain-English updates
Findings, tradeoffs, decisions, and unresolved risks are explained without hiding behind platform jargon.
Visible verification
The work includes testing, confirmation of live behavior, and documentation your team can review after the engagement.
SEE THE WORK
See how I approach real Salesforce problems.
Review the case studies to see how I investigate, repair, verify, and document inherited Salesforce work, or send me the problem your team is dealing with.